App Store Optimization or ASO is a process of improving the visibility of mobile app (iPhone, iPad, Android, BlackBerry and Windows) in play stores using various optimization methods. App Store Optimization is only for the apps and the process of optimization includes the ranking in app store, improving search results and increasing the conversion of app store impressions into downloads using methods like A/B Testing.
With more than 2 million apps in all major play stores, getting your app ranked higher is the biggest issues. Whenever you make a mobile app, make sure you understand all the factors to promote your app and increase the ranking in the app store. Here, we will share you some important points about App Store Optimization on IOS and Android (as they are top in the mobile device market).
Why ASO is important?
People mostly use mobile device to search for their required service, product or business. According to research firm Forrester, most of the adults aged 16+, who have either iPhone or Android device, use wide range of apps to make their work easier and 63% of apps are discovered through app store searches.
With thousands of app build each year, owners are trying hard to rank their apps above one another. ASO is a secret weapon and if you are not using ASO, then you are missing out an important opportunity to make your app visible and discoverable to the audience. The goals of ASO are to:
- Increase brand exposure
- Positive app reviews and ratings
- Engagement of Audience
According to a Statista, The usage and downloads of mobile apps have increased from 2017 to 2022. The report shows that the numbers have increased from 178.1 billion to 258.2 billion app downloads, which shows the importance of apps and app store optimization.
App Store Optimization rely on various factors, some of the main factors are:
- Title: Title plays an important role in App Store Optimization and the title should not be changed too often. The title should include the main keywords of your app and to do that, you have to go through keyword research and check which keywords relevant to your app is trending or have highest search volume with low competition.
- Keywords: As we mentioned, keywords play an important role in ranking your app as well as your website. To use the best keyword, you should know which keywords are relevant to your app and according to that; you can use several tools for keyword research.
- App ratings and reviews generation & handling: App ratings and reviews are also an important factor for getting your app rank higher in app store. An app rating decides whether your app is useful or not, reviews are about how your app is performing and is it helpful for the audience. Whenever you receive any review, make sure that you give a reply and ask for feedback, by doing this, customer feels important.
- App Description & Developers name: Describe your mobile app well and make sure to include keywords and bullet points. Think and write the description through customer’s view, which will help you to create a great description. The description should not be short and duplicate. Check how your competitors are writing the description and make your own strategy. Include developers name while optimizing the app.
- App Name, URL & Subtitle: Make sure they reflect the core keywords describing your app and it is important that these areas reflect the highest value keywords and user search behavior.
- Screenshots and Videos: Whenever you are optimizing an app, always make sure to include the best app screenshots along with a teaser video about the app. Include more than 6 screenshots in the gallery option. Most of the customers tend to check the screenshots before downloading an app, if they found it appealing then they will go for the download.
- App Icon: Design your App Icon to be unique and original, so it could grab the audience attention quickly.
Also, if you are wondering about the iOS & Android App Store on App Optimization, here is a great summary to conclude it:
Extra Tips For App Store Optimization
- 1. App Store uses keywords in app title, name, description and other associated fields which makes the app to get ranked higher in app store. So, make sure that you spend time to find the best keywords relevant to your app.
- 2. Make sure to use screenshots and videos to optimize your app as it will impact the click-through rates (CTR) of impressions compared to clicks.
- 3. Start off with A/B Testing, this will give you an idea on what to use during app optimization. This will also show you the user behavior and what attracts the audience.
- 4. Consider using Apple’s spotlight search (for iOS) through which users can search the apps which are already installed in their device and this impacts the app use and engagement level of audience.
To summarize the App Store Optimization in one page, here is an infographics that will help you to understand the steps and factors in easier way.
Need help with getting stuff done? Try Reliable Software Technology!
Click here if you need web designers, digital marketers, ui ux designers, mobile app developers, software developers, ecommerce portal developers and Microsoft solutions.
