Effective Case study goes beyond simplistic testimonials by presenting real-life customers examples of how your brand pleased your consumer needs and helped them achieve their goals.
Most of the in-depth case study always helps you highlight your brand success in a way that will help your potential user become your next customer. Case studies help you show how your potential customers reached their goals through your brand.
Effective case study points:
#1. Write about someone your ideal consumer can link to
#2. Tell the story from start till end
#3. Ensure that your case study is easy to read
#4. Include real data or real numbers
#5. Try different content setups
#6. Talk about your strategies in your case study
#7. Appeal to various types of learners
#8. Make your case studies are easy to find
But, creating a perfect case study can be a challenge. Today, Reliable Software Technology will provide tips to help you write a case study, present background information, and recognize a few critical metrics that will help your case study boost conversions. Here are the top 5 points that we have listed out to show how to write the best case study:
#1. Write About Someone Your Ideal Consumer Can Link To
Do you know who your ideal & potential consumer is? If it’s someone in the education or teaching industry, then ensure that your case study is about your university consumers. If it’s someone in the eCommerce industry, then make your case studies about the eCommerce sector.
The goal is to make sure that your case study will show promised customers that you are:
- Comfortable in the industry.
- Understand their specific needs.
- Remember how to give industry targeted outcomes.
Think about it from a ground level, such as when you’re examining a how-to blog post. Most of these posts get geared toward ordinary readers.
But when you come across a post that is specifically designed for your requirements, you are more likely to understand and implement the data. The same goes with case studies – customers who read about outcomes in their industry will feel like the same strategy will work for them.
#2. Tell the Story from Start till End
To create a compelling marketing strategy we would require a great story. Moreover, a great case study will enable someone to get to know the consumer in the case study including:
- Who is the sample consumer and what do they do?
- What were the consumer’s intentions?
- What were the consumer’s requirements?
- How did you meet those needs and help the consumer meet their goals?
But never stop a month or two out. Follow up with the consumer in the case study and update your project case study a few months down the street to show how your solutions extend to provide long term profits.
This allows users to see that your purpose is not only to help with critical needs but also to assure long term results.
#3. Make the Case Study Easy to Read
Nobody likes to read a huge amount of text, no matter how exciting and educational it might be. Be sure to use content formatting details with articles and blog posts on your website, including:
- Headers
- Images
- Bullet lists
- Bold & Italic text
In addition to implementing prominent SEO value for your case studies page, these formatting factors will help your readers find the most essential parts of your effective case study and get a great opinion of what your company could do for them. Furthermore, consider attaching multi-media elements in addition to the content, such as videos, PDFs, and pictures to blend it up and make the content more appealing.
#4. Include real data or real numbers
Have you ever gone through case studies where a business states they “doubled traffic” for the customer in their case study and wondered if that meant they went from 100 to 200 visits or 10,000 to 20,000 visits?
Moreover, avoid using broad comments by using clear and direct numbers. This makes your case study more convincing and helps build belief in your business.
You want your case study to be as accurate as possible. Furthermore, instead of saying you have multiplied their traffic, provide precise, accurate numbers and real proof in the form of diagrams, graphs, or analytics data. However, remember that not everyone is familiar with data analytics, so make sure to highlight the most important data and provide the context.
#5. Try different content setups
Case studies do not have to be adjusted into a story form every time. Make sure to try different sorts of case studies, such as an interview format where you have your target clients answer the same queries mentioned earlier regarding what they do, their requirements, their aims, and how you met them.
Quoting your consumer in their own words will make the case study even more effective and relatable to your ideal consumer than you telling the story. Furthermore, Infographics, webinars, and even podcasts can also be utilized to highlight the case studies. Ensure that you don’t get stuck in the same old text-only format — get artistic and see what kind of content your target audience responds to.
Furthermore, we have listed down a few more points that will help to make your case study more effective:
#1. Talk about your strategies in your case study
#2. Appeal to various types of learners
#3. Make your case studies are easy to find
Conclusion
A great and effective case study starts with case study research. Ask your consumers to fill out a short form that highlights how you supported them to reach their goals — be sure to ask for specific results.
Moreover, explain how the case study will help them to increase brand awareness and backlink opportunities. Always remember that a highly effective case study helps both you and your client develop trust and reach a wider audience.
