Business people often put their heart and soul into producing the perfect product. However, even the best of products fail to become a victory unless they are marketed well. The online world has opened up easy and effective ways to market numerous products and services. Furthermore, the most effective ways nowadays to grab the concentration of your target audience are good animated videos for your company.
These animated videos help highlight the key points about your service or product simply and effectively. If your goal is to sell a product, define a plan, or a concept to a large crowd. Animated videos are an excellent way of keeping your target audience engaged and entertained in what you are saying.
In short, one can understand this equation if one wants to grow his company:
Entertainment + Engagement = Sales
Let us see 12 imaginative ways in which animated videos can profit your business:
Let us see 12 imaginative ways in which animated videos can profit your business:
- BOOST CONVERSION RATES: Using animation to advertise a product or service can boost conversion rates by clarifying the message, and engaging the audience. 64% of the website visitors are more prone to buy a product or service on an online retail website after watching a video. Also, the audience stays on the site an average of 2 minutes longer after watching a video.
- COMMUNICATION MADE PROPER WITH ANIMATION: Characters are the medium through which a story or idea unfolds. A good character describes the human condition in a way that deeply connects us with the idea or event. The message conveyed to the audience through an animated character is more suitable than any other advertising medium.
- DRIVE SOCIAL ENGAGEMENT: Using animated videos in your brand’s social media channels is the viewer’s ability to share your content – a huge 92% of mobile users share videos they have viewed on social media. Ensure that it’s your video the audience is sharing. See how to increase your social media presence here.
- TELL YOU STORIES: A study revealed that 65% of digital marketing professionals believe that visual assets (images, video, illustrations, and infographics) are a hub to how their brand story is communicated. Using animation, we can combine the text, visual assets, and sound to connect with the feelings of the viewer.
- ENGAGE WITH YOUR CUSTOMERS: In addition to being interesting and entertaining, animation boosts recognition. Nowadays, customers engage with online video content daily. In recent research, it was observed that one-third of all online activity time is spent watching videos. Engaging your customers is, therefore, essential in the competitive world of digital marketing and can be considered as the first step towards generating a sale. Animated videos are the classic way to engage potential consumers since they provide a way to present crucial information in an attention-grabbing and engaging manner.
- BOOST THAT SEO: Having an animation on your company website explains search engines that your site is enhanced with excellent media content. Customers are demanding more and more video content from their online usage, which means that featuring animated videos will rank your website higher by the search engine.
- USING HUMOUR IMPROVE YOUR CORPORATE COMMUNICATION: Animation is the perfect factor for adding a bit of humor into your internal communications, as it enables you to generate situations that you couldn’t show with live-action video. Applying humor in your internal communications can help build an open and more relaxed environment.
- IMPRESS CLIENTS AT SALES MEETINGS AND ATTRACT ATTENTION AT EVENTS: What would you fancy to see in a sales conference? A dull PowerPoint presentation or an interesting animated video? Presenting an animation in a meeting is an effective way to convey your message across to potential clients and successfully close a sale. Also, displaying an eye-catching animation on your stand at an event is an excellent way to draw the audience in and start conversations with them.
- HELP CLIENTS UNDERSTAND YOUR PRODUCT: The products or services offered by your business are designed to make your customer’s life more comfortable. Animated videos can be excellent when it comes to story-telling. A 90 to a 120-second animated video showing real-life instances of how your products or services will make your customer’s life so much easier will work wonders for your company. Promoting your product or service through an animated video (whiteboard animation video or a 2D animation video) considerably clarifies your product.
- SAVE TIME AND MONEY: Animation video doesn’t age quickly if compared to live-action videos. In live-action videos, fashions from a few or several years ago look insanely dated now. However, instead choosing an animation video will save your money as it will remain fresh for a longer period. As compared to live-action videos, animation videos do not promote any particular race, age, or nationality. This is crucial because the internet is quickly becoming a global marketplace. Therefore, your company needs to attract everyone, no matter who they are.
- EXPANDING YOUR REACH: As an entrepreneur or business person, you would want to reach out to as many customers as possible to present them with your services or products. Facebook, LinkedIn, Twitter, and Instagram are popular social media channels that allow business people to reach out to millions of audiences from all over the world. With the aid of an animated video, you can easily promote the message about your product or services, that too interestingly and engagingly.
- BRAND DEVELOPMENT CAN BE EASILY PROMOTED: Using animation gives you an amazing opportunity to artistically combine color schemes, logos, and brand images into your video. You can efficiently create recurrent themes and brand icons through a set of animated videos.
CONCLUSION
Considering the above-mentioned points, animated videos are a powerful marketing tool that can promote your business as well as your products or services.
However, not all animation videos go viral. You need to think creatively and try several ideas for your animated videos to become popular with the audiences. Thus, you should hire a professional animated video company that can make excellent animated videos for you.
At Reliable Software Technology, we help you in creating outstanding animated videos that can help you grow your company. With our smart expertise in delivering design projects, we can add tremendous value to your brand and leverage your business to a new height.
