Social media isn’t merely about brand awareness. When executed right, it boosts sales for your business. That means there’s a lot of growth for you in the field of social media.
However, not every social media channel has a similar audience. With so many mediums out there it’s essential to invest in the right platforms so you’re not spinning your wheels.
Follow these guidelines to increase sales from social media:
Use the social media platform that your audience uses:
The first step to increasing sales using social media in 2020 is to figure out where your target audience is spending their time online, and use the same social platforms that they use. Conduct a thorough investigation of your target demographic. You can dig into the profile of your current consumers, or try to find familiar characteristics of a target audience that you have never came across with.
A few tips to keep in mind:
- Most people use Facebook, but it has lost admiration with the younger crowd (between ages 18 and 29). If you’re targeting a millennial audience, you may want to focus your energies on Instagram and Snapchat.
- Your target audience’s age does not significantly tell you about their shopping trends. Make sure that whatever audience you’ve selected, they are displaying buying behavior in the channels that they favor.
Create Interesting Content But Don’t Make It Sound Pushy:
While prioritizing quality over quantity sounds simple, most business people still get it wrong. Social media audiences are very savvy. If you create average content, you will not get the engagement you’re searching for. Rather than dispatch a list of common posts, spend the time planning a smaller amount of high-quality content.
Here are a few suggestions for content that achieve a healthy balance between pushy and helpful:
- Create images motivated by real-life circumstances
- Post images and videos that include tips or recipes for using your products
- Share images of customers using or engaging with your products or services
Use Instagram To Generate Leads:
Engaging with the Instagram audience is great but converting them to leads is important. Make sure that your Instagram profile is optimized and properly formatted.
Furthermore, make sure that your profile includes other major components:
- Explain why customers should pay attention to your brand
- Explain who you are and what you do
- Ensure you upload a high-quality profile image
Most importantly, your Instagram bio must have a value-added proposition if the customer clicks on your link. It should have an impressive CTA (call to action) as well.
Increase Brand Awareness using LinkedIn: Using LinkedIn, your business can build strategic connections, generate leads, and build awareness in the following ways:
LinkedIn Groups
One benefit of using LinkedIn is the skill to create a branded group. This group lets your company run a discussion board connected to your industry. Moreover, it provides you a chance to build a community around your expertise, product, or service. LinkedIn groups offer superior visibility for business because your logo will be noticeable on each member’s profile.
LinkedIn Programmatic Display Ads
With LinkedIn Display Ads, you can easily increase your current online exposure to LinkedIn. Display Ads display in the right column of the LinkedIn desktop. LinkedIn Display Ads vs. other social media advertising channels:
- LinkedIn only displays a single ad for every page
- The ad is located above the fold and has impressions of more than 80 percent!
LinkedIn Sponsored InMail
Sponsored InMail is excellent for delivering private messages to target audiences on a large scale. To boost brand awareness using LinkedIn Sponsored InMail, you must create a great message. If you’re not positive on how to do this, keep in mind that you can always hire an expert copywriter to help you.
Paid Ads:
Posting regularly to social media channels and replying to comments is not enough to boost sales. The most proper strategy for making the most of your social media accounts is through paid ads.
While organic reach on social media channels goes on lowering, paid media helps you boost and reach your audiences quickly. Every social media platform has advertising abilities. Facebook, for instance, highlights extensive targeting tools.
Conclusion
We have covered some of the most efficient social media strategies for driving sales. The strategies involve explaining the buying process, using Instagram to generate leads, using paid ads, and using LinkedIn for creating brand awareness. All these social media strategies are directed to reduce friction and decreasing all the unnecessary steps that might hamper interested consumers from buying.
