One of the most reliable ways to communicate with the audience is by performing searches with Google Ads, earlier called Google AdWords. Moreover, Google treats more than 3.5 billion searches every single day.
Google Ads is very competitive, and there’s a lot that goes into driving a successful marketing campaign. With the right strategy and optimizations, you can stand above the competition and enhance your lead generation, conversions, and revenue.
Are you ready to take your Google Ads strategy to a whole new level? Check out these top 7 Google Ads tips to enhance your campaigns!
#1. Leverage the power of ad extension
Elements like your ad copy headlines and descriptions are necessary for successful ad campaigns. However, do not forget about other components, like ad extensions.
Moreover, ad extensions can increase your ad campaign performance and offer them more user-friendly details. Since ad extensions won’t cost you any extra, so there’s absolutely no reason not to try the ad extensions!
Some components of ad extensions to consider using include:
- Call extensions: This extension allows you to add your phone number in your ad copy next to your URL. Using the call extension will make it clickable on mobile.
- Sitelink extensions: This extension lets you add snippets of text that function as a call to action (CTAs) and link to different pages on your website.
- Callout extensions: This extension gives you more space to highlight the unique features of your business.
#2. Use call tracking software
Google Ads has a ton of great features for tracking potential leads and conversions. One of the most crucial types of interactions to trace with Google Ad campaigns is phone calls.
To efficiently track your phone calls and how they contributed to lead conversions, improve Google Ads with a call tracking solution like CallTrackerFX.
Using CallTrackerFX, you will get comprehensive information about each call, which includes:
- Time
- Date
- Location
- Duration of the call
- Phone number of the caller
You can also track which Google ads, channels, ad campaigns, or pages from where the phone call leads are coming, helping you analyze and enhance your marketing strategies.
#3. Automate your bidding
One of the most helpful Google Ads tips for saving time and decreasing costs is to automate your bidding strategy.
Google Ads provides multiple automated bidding and Smart Bidding choices that automatically fix your bids based on your goals.
You can also generate rules in your Google Ads account that allow your campaigns to adapt automatically based on several situations. For example, you could create laws that increase your Google ad spend when the average cost per click is economical.
#4. Increase bid on your highest-value locations
It is easy to set your location targeting the regions where you sell your products or services and ignore it. But taking another glimpse at how your Google ads performed by location targeting can help you improve your Google Ads campaigns strategy.
After your ad campaigns have been performing, click on the Dimensions tab and select Geographic as your view. In the statement that generates, you can see your lead conversions by:
- Country
- Region
- Metro area
- City
Raise your bids for the target locations that are drawing in the most lead conversions. This arrangement will put more of your spending into your best-converting target locations, boosting your conversions and enhancing your ROAS.
#5. Set up single keyword ad groups
Specific ads typically perform better. For example, the audience is more likely to click on an ad that provides ‘accounting software for small firms’ than one that provides ‘business software.’
Furthermore, it is recommended not to target too many potential keywords with one ad. You can’t possibly match the search intent of ‘accounting software for small firms,’ ‘business software,’ and ‘enterprise resource planning software.’
Furthermore, instead of targeting various unnecessary keywords with each ad group, try targeting several high potential keywords or just a high search volume keyword with each ad group.
Moreover, you can start using keyword variations. You can use different keyword match types (broad match, exact match, etc.) rather than entirely different keywords. Therefore, using this approach will result in more precise targeting and improve your CTR and quality score.
#6. Make sure that your ads and landing pages match.
As much as Google Ads is vital, the other equally important share goes to your landing page. While your Google Ad gets the audience to click, your landing page gets them to convert into potential leads.
However, one of the most fundamental tips for advertising on Google is ensuring your landing page and the Google ad aligns closely. Therefore, your ad and landing page should serve the same offer to the users to get what they expect when they click through your Google ad.
Moreover, you can use the same copy in your ad and landing page. However, make sure the ad copy is in the heading of the landing page. Therefore, making the audience feel confident that they’re in the correct place. For display ads, match the visuals in your Google ad and landing page design too.
#7. Use various strategies for different device types.
Moreover, to understand that your Google Ad is reaching the correct audience, make sure to use various strategies for different device types.
Take a look at your ad campaign statistics to conclude where your ads deliver best. For example, brand awareness campaigns might offer better results on a mobile device, while conversions are more on the desktop.
Therefore, increase your bid for whichever device type is delivering the best results. Also, make sure that landing pages may look and perform differently on desktop and mobile. Analyze your landing pages on different devices and optimize them individually as required.
Optimize your campaigns with the top 7 Google Ads tips.
Google Ads is a dominant digital marketing platform, particularly when you know how to optimize your Google ad campaigns. To achieve the best results with Google Ads, you need to try new strategies, track your report, and refine your tactics. These seven tips for Google Ads will help you achieve better performing results.
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